The entertainment venture knowledge base
More truth --less nonsense since 1994

Nightclubbiz.com is geared towards the newer generation entertainment operator. Essentially, those more interested in gaining a broader insight into the real needs of today's progressive entertainment consumer, as opposed to the many who continue to approach the social entertainment landscape through half baked assumptions and wild guesses.

• You most likely do not know as much as you think you do about the social entertainment trade
• You most likely do not understand your marketplace or its potential as well as you may think you do
• You may think you understand the essence of entertainment product -there's a 75% chance you do not
• You believe you have the idea that will surpass all? So did the last 99 entertainment venues that failed...
• The obscenely high nightclub venture failure rate fortifies the above statements :-)
• A nightclub is not a shortcut to a 6-digit income for the lazy or less educated...
• Business plans are only as good as the paper they're written on -not a quick ticket to procuring investor participation
• The consumer public is not easily fooled, no matter what you were led to believe
• The majority of self-acclaimed nightclub experts, are in fact experts (within the confines of their own minds).
• Bullshit baffles brains and there's no shortage of it in this industry
• Fights, shootings, under age infractions, and city mandated closures are not simply bad luck -they're the direct result of operator ineptitude
• Incompetence is second nature to this industry, thus the endless slew of resulting fiascos
• You may understand the elementary aspects of the day-to-day operation or administrative tasks --So what... That does not mean you understand the business of entertainment product, or how to keep a room full of "profitable" people 3 to 4 nights a week.
• You can't outsource nightclub entertainment product
• You can't hire 3rd party entities to fill in the blanks for your lack of operational know-how
• No 3rd party entity, no matter what the pitch /promise can make you forever successful
• Everybody wants a piece of your action and will go to amazing lengths to get it
• Using a big city concept in an intermediate sized marketplace is like jamming a square peg into a round hole
• There are no single trends, promos, gimmicks, or magic solutions that turn any nightclub into a multi million dollar success story
• Each marketplace encompasses its own 'unique combination' of social nuances. If you can determine this combination, you'll enjoy success and profitability.
• Choose to wild guess your marketplace and say hello to bankruptcy
• The nightclub is actually a business -not a fast track to fame, fortune, chicks, and effortless profits
• Investors invest in concepts -not promises, projections, idealistic thinking, or cookie-cutter business plans...
• Consumers pay $$$ for experience --not childish antics and lame gimmicks...
• Close down in 6-months or run strong for 3 to 4-years. The choice is yours...
  

So nightclubbiz.com is the answer /solution to all these failures and problems?

No... It is you whom must be the solution. We merely assist in making that happen :-)

Many confuse the "business aspect" of a nightclub with the day-to-day operational tasks!

Look at most websites and they'll quickly bog you down in the elementary aspects of the physical day-to-day operation, i.e., DJ's, bar staff, security, inventory, cash systems, payroll, general administrative tasks, etc. These are elementary operating procedures-NOT the business itself! The "business is people" and your ability to determine a product offering that can match the specific needs of a given demographic. You then need to sustain that consumer interest over a minimum of 3-years.

If you fail here, (many do), nothing else matters at this point. The result is an empty room. All the inventory, cash, and administrative systems knowledge you've acquired matters not. As typical, many simply figure they'll hurl a random assortment of contests, promoters, and DJ's in hopes of salvaging a quickly sinking ship. Unlikely… It's much more likely you'll spend yourself into bankruptcy in just under a year.

So what's the real secret to success in the nightclub and bar business?

Educate, educate, and educate... Similar to 99% of other professions, you educate and prepare yourself for a business venture such as this. Or.. You may join the society of fools, flunkies, and inept. More specifically, these are the nightclubs you may observe as boarded up and abandon in just under a year, or closed down as the result of violence, illegal activities, underage infractions, or shootings. It's Not bad luck... Either you know how to pilot a nightclub or you crash. Contrary to what you may have heard... There's not a whole lot of luck involved in the nightclub operations equation.

So what's nightclubbiz.com going to do for me?

In shortest possible summary, the expert needs to be you, and if more operators understood this, they'd stop placing their fate into the hands of 3rd party intermediates that promise the moon, sun, stars, and for the cost of your soul. Nightclubbiz.com is focused on helping nightclubs to help themselves through the sharing of information and knowledge that's actually relevant to the hundreds of issues you'll want to consider before moving forward.

We're straight up… No contracts, retainer fees, long-term commitments, or pitching you on booklets, business plans, and expensive trips to your location. There are no hidden fees, or complex fee structures for that matter. We provide help through allowing access to our 22,000 page online nightclub knowledge base, combined with live, virtual one-to-one consultations.

We DO NOT function on a linear mentality! Our services are dynamic, in that the help we provide is customized /project specific. This means you're not the recipient of recycled or canned information that has been repeated to the past several thousand clients! The cost? A mere $69.95 gets you in discussion with nightclubbiz.com within hours, plus 1-year access to the 22,000 page online knowledge base. This is a good, cost-effective start. See more here...

Or.. Take a free test drive by reading the free articles and FAQ's posted throughout the main site.

Hey... You ramble too much!

That's probably a fair statement, but look at it this way: Nightclubbiz.com provides 'extra large' helpings of information, be it on the free parts of the site, or for our paying clients. You'll NEVER walk away hungry :-)